Video is increasingly being recognised as an important tool for search engine optimisation (SEO). Not only can video help to improve a website's ranking in search engine results, but it can also engage visitors and increase the amount of time they spend on the site.
In this article, we will explore the various ways in which video can benefit SEO and how businesses can leverage video to improve their online visibility.
One of the primary ways in which video can benefit SEO is by increasing the amount of time that visitors spend on a website. Search engines like Google use the amount of time that a user spends on a website as one of the factors in determining its ranking. By providing engaging and interesting videos, businesses can keep visitors on their website for longer, which can help to improve their search engine ranking.
In addition to increasing the amount of time that visitors spend on a website, video can also help to improve a website's ranking by making it more shareable. When a website includes interesting and engaging videos, visitors are more likely to share the content on social media and other websites, which can help to generate more backlinks to the site. These backlinks are important for SEO because they show search engines that the website is popular and relevant, which can help to improve its ranking.
Another way in which video can benefit SEO is by making a website more accessible to users. Many people prefer to watch videos rather than read text, and by providing videos on a website, businesses can make their content more accessible to these users. This can help to improve the user experience and make it more likely that visitors will return to the site in the future.
Video can also help to improve a website's ranking by providing relevant and valuable content. Search engines prioritise websites that provide high-quality, informative, and relevant content, and videos can be an effective way to deliver this type of content. By creating videos that provide valuable information and address the needs and interests of their target audience, businesses can improve their SEO and attract more visitors to their website.
In conclusion, video is a powerful tool for SEO. By increasing the amount of time that visitors spend on a website, making the website more shareable, improving accessibility, providing valuable content, and increasing loading speed, video can help businesses to improve their search engine ranking and attract more visitors to their website. As such, businesses should consider incorporating video into their SEO strategy in order to maximize their online visibility and reach their target audience.
Article Written by Matt Partridge
Web Developer & Digital Marketing Specialist
matt@madebyabstraction.com
