We’re all aware of how important a mobile-friendly or responsive website is most of your customers are probably visiting your site from a mobile device.
Well, have you given it any thought how important it is for a logo to translate successfully across all devices? Your logo & branding needs to scalable, it needs to be able to adapt to the ever-changing digital landscape it exists in.
A visitor to your website should feel the same whether they are viewing your site on a mobile, tablet or desktop device. If they drive past a billboard & see your latest ad campaign, your branding should be able to scale.
Logos can respond to the device they are being displayed on by simply changing size or they can adapt to a smaller screen by complexity. A responsive logo will carry your brand image or identity through every channel it could be displayed on.
Have you ever given it any thought how your logo would display on the side of a pencil or any other small promotional materials? Companies spend a lot of time thinking about how their main logo will appear when it's scaled down on a smaller screen. The result could be just the emblem itself & nothing else. Very similar to our very own logo .
Take a look at responsivelogos.co.uk & check out how large companies design their logos to gracefully respond on a smaller screen size. Each brand is still instantly recognisable even when their logo drops some complexity. With this in mind, you can see that their logo & branding can remain consistent across mobile devices upwards.
Branding is a lot more than your logo, you need to consider how you represent your business to your audience & your connection with them. We think your brand must be consistent & with so many forms of marketing available to us all, we should now consider how we portray ourselves across all of these platforms. Your brand needs to be flexible, give it the ability to adapt & appeal to all of the different audiences out there that you may not have tapped into. Consider your brand, is it still appealing to your audience in the right manner? If you do feel like it’s time to revamp your brand we would love to hear from you, we are always happy to discuss what you have in mind.
Article Written by Alex Simpson
Designer & Digital Marketing Specialist